Artificial Intelligence Policy

 

Artificial intelligence in service of editorial expertise

At Intima Media Group, artificial intelligence is a tool in service of our editorial mission. It helps us analyse, research, translate, synthesise or produce certain content — but it does not replace the judgement, experience, or independence of our editorial team.

Our value rests above all on our sector expertise, our proximity to industry professionals, and our ability to bring a unique editorial perspective to the markets of lingerie, swimwear, homewear and textiles.

Our principles

1. Human responsibility remains paramount

All editorial decisions are made by our editorial team. Every piece of published content undergoes substantive review, fact-checking and validation by an editorial responsible before any distribution — whether or not it was assisted by artificial intelligence tools. This human oversight is systematic and constitutes the foundation of our editorial commitment.

2. AI as an assistance tool

We use AI to support certain tasks, including:

• documentary research;
• data and trend analysis;
• translation and multilingual adaptation;
• preparation of editorial content;
• creation of visuals or new formats where relevant.

AI acts as an assistant — never as an autonomous author.

3. Systematic verification

Information generated with AI assistance is subject to editorial verification. Facts, figures, quotes and references are checked before publication whenever their accuracy is material.

4. Transparency

Where AI-generated content could be perceived as fully human-created or could influence the way it is interpreted, we ensure our audience is appropriately informed.

5. Respect for rights and data

We use artificial intelligence tools in compliance with:

• intellectual property rights;
• applicable regulations, including Regulation (EU) 2024/1689 (the AI Act);
• the confidentiality of information entrusted to us.

Sensitive information relating to our partners, advertisers, clients or collaborators is not processed through AI tools without appropriate precautions.

6. AI in service of quality

Our goal is not to produce more content, but to produce more relevant, better-documented and more useful content for our professional community.

AI allows us to devote more time to what makes Intima Media Group valuable: analysis, reporting, industry encounters, trend intelligence and an understanding of international markets.

Our commitment

We regard artificial intelligence as a major evolution in our profession.

We use it with rigour, critical thinking and responsibility, in keeping with our editorial values and the trust placed in us by our readers, partners and industry professionals.

Recommended publication: group website (footer), legal notice pages of each title, internal editorial document.