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Business

60 seconds with Europe’s Bestselling Lingerie Brand

15/03/2018

Every FW Intima Media Group leads an impressive market survey with stores from all over Europe. In 2017, national magazines from France, Italy, Germany, Spain, and the UK spoke to 350 stores to see not just what was selling best but who was selling best.
The results are in and PrimaDonna, form the Van de Velde group, have been crowned! Liesbeth Van de Velde, Head of Design, PrimaDoona, gives us an insight into the brand.

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