Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

The Best ofIntima & Swim Edit

News

Turning 10 feels so good for Best Rack Around

29 January 2024

Ten years since Best Rack Around first opened have gone by in a flash for Nanette Parsons and yet what she has built for her community has gone way beyond providing beautiful lingerie and excellent service.

Ten years since Best Rack Around first opened have gone by in a flash for Nanette Parsons and yet what she has built for her community has gone way beyond providing beautiful lingerie and excellent service. It is no wonder the store was a Finalist in 2021 for the Best Community Support category at the Best of Intima Awards! With its sleek dark wooden floor and elegant white niches the boutique oozing elegance is a community pillar. As a testimony to this strong bond Nanette celebrated the milestone with a three day happening to say thank you to her customers and neighbourhood: A VIP customer evening on October 25th, followed by  a fitting in collaboration with Empreinte,  rounding off by celebrating with her neighborhood, the press and receiving a visit from the mayor who awarded the boutique an institutional plaque! Known for her extensive charity work and collaboration with doctors following patients who need mastectomy fittings, ten years on Nanette continues to be passionate about her work. Her trips to Europe, where she was able to get more insight into the brands she offers, fuelled her belief that in-depth knowledge of the brand itself makes all the difference to a retailer. Looking to expand her offer with more swimwear and introducing cruisewear, what she feels most proud of is the reputation her boutique has achieved and earning the trust of all generations of customers. A great result with definitely more achievements ahead!

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