The second edition of WHITE Resort to take place in June

The countdown for the second edition of WHITE Resort has started! On June 15-16-17, the format dedicated to women's and men's resort wear and beachwear collections will take place in the historic location of Via Tortona 27, Milan. Over 100 brands will unveil a preview of the 2025 collections with a special focus on the concepts of slow fashion and circular fashion, without neglecting quality and creativity. WHITE Resort is not intended to be a simple showcase for swimwear fashion. Its goal is to focus on a head-to-toe brand mix by meeting the international market's growing demand to anticipate purchases. The brands showcased cater to the tastes of customers who prefer traveling light and purchasing fashion items directly from the boutiques located in the most captivating vacation destinations and luxury resorts. An elegant and refined summer fashion which is ideal for different occasions (from a day at the beach to an evening cocktail) and gives a feeling of freedom and comfort. The first names starring in the upcoming WHITE Resort event have been revealed: international brands with individual unique styles in line with  WHITE Resort's DNA.

For Sruti Dalmia designing clothes has been an irresistible calling. Inspirations from Bengal are a ubiquitous part of the design in all the self-taught designer’s capsule collections. Through the years, Sruti Dalmia developed her own unique design aesthetic, the roots of which are steeped in a modern global style and traditional Indian artisanry. The brand constantly strives to bring the ethos of slow fashion, while at the same time creating ensembles that are chic, contemporary and accessible.

Vibrant prints, ultra-light textures and feminine silhouettes that evoke the tropical beauty of Ecuadorian landscapes. Designer Yola Neme launched her eponymous brand, quickly capturing the interest of international publications such as Vogue and Harper's Bazaar. The entire collection is made in Ecuador by local artisans and celebrates the Latin roots that influence the style of Yola Neme's creations.

The brand APAYA was started in Colombia by three sisters who left the country at a young age and rediscovered the love for the culture they left behind. APAYA works in partnership with local artisans to design and produce sustainable accessories from natural fibers and fabrics sourced in the Andean Region of Latin America. APAYA’s mission is to empower women heads of households by providing them with employment opportunities that enable them to improve their living conditions.

BukawaSwim pays homage to the Côte d'Azur, evoking the spirit of summer and holidays on the Riviera. It is a collection of swimwear in soft, natural tones, such as the blue and green of the Mediterranean Sea, and shades of pink that recall the terracotta and frontage of Le Beauvallon, one of the few Belle Époque structures located between Cannes and Marseille. BukawaSwim is an eco, ethical, sustainable brand. From the fabrics to the packaging material, everything is made by independent producers and part of the profits goes towards cleaning the oceans and supporting artisanal communities.

Tiarè Beachwear draws inspiration from a trip to Polynesia, a heavenly place where women often like to adorn their head with a gardenia flower, typical of the local flora. All the items in the collection are 100% Made in Italy, made from the highest quality fabrics ensuring a tailored fit that enhances every body type. With a great attention to details, these swimsuits embody refinement, trend-consciousness and sophistication.

Crafted in Greece by a passionate team of artisans and creatives, SORBET ISLAND’s creations are designed based on the principles the brand believes in: inclusivity, authenticity, and positivity. What began as a simple hobby by founder Sophia Mamas, grew into a multi-product brand, offering jewelry, accessories, beachwear, and a resort line. SORBET ISLAND draws inspiration from the designer’s own childhood memories and the dreamy, sweet nostalgia of summer: sorbet ice cream, a love for fun stickers, multi-colored candies, and bright nuances, weaving a thread of playfulness throughout all collections, while still maintaining an effortless and sophisticated aesthetic.