The Best ofIntima & Swim Edit
Stella McCartney's New Partnership with ISA Spa
05 September 2017
British brand, Stella McCartney announces new long term licensing partnership with ISA Spa, Italian based textile manufacturer, for lingerie and swim
Under this new licensing agreement, ISA Spa will manufacture, develop and distribute the Stella McCartney lingerie and swimwear collections for the Autumn Winter 2018 season available in stores by July 2018. The lingerie and swimwear collections will reflect Stella’s effortlessly stylish designs, the brand’s sustainable and responsible ethos in combination with ISA Spa’s manufacturing expertise. ISA Spa is one of the world’s leading textile manufacturer for clothing, accessories (foulards, scarves, hats, gloves, ties), underwear, beachwear and activewear for the luxury market. The Headquarters are at Lentate sul Seveso, in the north of Milan, Italy, in a territory that has always been well known for the expert production of textiles. Founded in 1959 from a road of tradition, competence, evolution and passion, ISA Spa is part of the Carisma Group.
The Stella McCartney lingerie collection initially launched in 2008, followed by swimwear in 2016. The range now also includes sleepwear, the annual Breast Cancer Awareness Limited Edition set, as well as double mastectomy post-operative bra; both of which will be supported by a Breast Cancer Awareness campaign throughout October.
The range will fully transition into the new business partnership with ISA Spa aiming to focus on building new product categories, a strategic global growth and expansion of the Stella McCartney lingerie and swimwear ranges following on the steadfast growth of the brand’s mainline.
Stella McCartney comments, "“Lingerie has been a personal obsession of mine for a long time and I have always been inspired by it. While for swimwear I want to encourage women to feel confident and comfortable about themselves and in what they are wearing. This is an important new chapter for us at Stella McCartney and I feel that we have found the perfect partner for us, who really understand our brand and will bring together quality, ability and a high level of commitment to take us to this next chapter.”
While Mila Zegna, CEO, ISA Spa adds, "“All the people in Isa are excited; I am personally honored by the idea of working with Stella McCartney. Our strategy is to build a long-term brand portfolio to ensure to our clients a unique and exclusive partnership and with Stella McCartney we will be able to create a successful common path. Our mission is to support the Brand DNA, core values and social responsibility beliefs thanks to a team that leverages our product know-how, luxury market knowledge and a dedicated sales strategy.”
The Stella McCartney lingerie collection price ranges from $35-$450, while swimwear prices range from: $95- $425. The collections are available at Stella McCartney stores and online on www.stellamccartney.com as well as select retailers worldwide including Harvey Nichols, Harrods and Selfridges in the UK, Neiman Marcus, Bloomingdales and Saks Fifth Avenue in the US, Le Bon Marche in France, Myer and David Jones in Australia as well as Net-a-Porter.com
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