SPOTLIGHT SHOPS: Getting to Know the Nominees of the BSA202D (pt. 8)

LINGERIE LALONDE

Located in Saint-Hyacinthe, Quebec, since 1924 a wealth of experience has been passed down from owner to owner. In 2011, the current owner Sylvie Poirier, built on the boutique’s reputation and enhanced its name-recognition well beyond the borders of the Maskoutain region. As a lover of fashion and elegance, Sylvie brought her personal touch to the business while remaining keenly aware of new brands and changing needs. Lingerie Lalonde built its reputation on its experience: a customized service and attention to the specific needs of the women who visit the boutique. "Over time, we have developed a loyal clientele that is appreciative of beautiful things. I wish to see my guests happy when they leave my boutique. They will have found the garment suited to their personal image and their sensitivity. This is our service commitment because these women worth it!"

BREAKOUT BRAS

Breakout Bras started in 2000, when Melissa Thomason, while searching for home-based business options to do while staying home with her newborn son, decided that her struggle to find a nursing bra that fit and functioned properly was a good place to start. She decided to channel her negative experience with finding bras that fit into helping other women who were facing the same struggle, and Breakout Bras was born. Located in Greenville, South Carolina, Breakout Bras is known for the personalized, one-on-one service when fitting customers in-store. "Breakout Bras is not your typical lingerie boutique. We have a reputation for being straight-shooters who are very honest with our customers. Our fitters are told from day one that the most important aspect of their job is truth in sizing–we never want a customer to leave our store in a bra that doesn’t really, truly fit, even if it means losing the sale. If we don’t believe a style works for them, we say so. Our goal is to educate women about what a good fit looks like, because we know how much a good fit can change a woman’s day-to-day life. It’s what sets us apart, and it’s why we’ve been in business for 20 years."

DENTELLE FINE LINGERIE

Dentelle Fine Lingerie was founded by Ekaterina and Paul Sanchez in 2017. Located in Carmel-by-the-Sea, California, at Dentelle, lingerie celebrates the divine feminine. "Our intimate apparel accentuates your natural beauty and radiates confidence. Nourish the passion and pleasure in your life with luxurious lingerie. Our goal is to create a warm and inviting environment that supports you. We focus on finding the perfect fit and functionality under any outfit. Our lingerie also makes the perfect gift for special occasions, holidays, bridal showers or honeymoons."

THE LINGERIE SHOPPE

The Lingerie Shoppe was established in 1946, when Brenda M. Meadows a mother of four, together with a friend decided to buy the store when they saw that the Shoppe was for sale. Since then, her friend and business partner retired after 10 years, while Brenda has continued to love the business for another 22 years. Located in Birmingham, Alabama, The Lingerie Shoppe is known for the wide range of merchandise, gift wrap, personal service, and friendliness. "I have loved going to work 6 days a week for 32 years. Each day is an economic challenge. I wish that were not so, but I feel it is a part of retail. Loving my business and my customers is the driving force. Selling intimate apparel gives us the privilege of having the trust of our customer in helping her achieve confidence in how she looks and how she feels about herself. We take that privilege very seriously!"

VICANIE’S

"I named my shop after my girls, Victoria and Stephanie, and “Vicanie’s” was born May 2004 in Guelph, Ontario Canada. After 2 years of success we opened our 2nd shop in October 2006, in Kitchener, Ontario and our 3rd Cambridge location came along May 2012. In 2011, my daughter, Victoria joined the Vicanie’s team. She always loved helping out in the store and had an early love for beautiful things. Today she is my right hand and manages a large part of the business." Linda Hallman and her team are famous in the region for Bra Fitting. They hear from their clients daily about how Vicanie’s is the place to go for a proper fit. Their fitters are passionate about finding that perfect bra for their clients and they go out of their way to make each client feel special.



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