SPOTLIGHT SHOPS: Getting to Know the Nominees of the BSA202D (pt. 4)

JAY ANN INTIMATES

Jay Ann Intimates was opened in 1950 by Fossy who wanted to be more than a housewife. Straight away, the store conquered the hearts of the customers in Huntingdon Valley, Pennsylvania, through the warm service and wide range of lingerie products. Since the beginning, Jay Ann has always been a family-owned business. Today, the business is owned and operated by the third generation, cousin to Flossy - Farell Friedenberg. Jay Ann Intimates continues to offer a variety of products for every woman, regardless of age or size. And Farell and her team keep going to help all women feel and look their best every day!

UPLIFT INTIMATE APPAREL

Carla Mackie has been in the lingerie business for over 15 years and it was a bra that changed her life. In mid-2016, she was given the opportunity to move from Virginia Beach, Virginia, to Carmel, Indiana, to be closer to her entire family – parents, children, and grandchildren. This opportunity was accompanied by much support to open her own intimate apparel boutique. "In January 2017, after living in Virginia Beach for 40 years, I packed up my belongings and moved to Carmel. Having my entire family with me when Uplift Intimate Apparel opened in May 2017 was a priceless experience." Uplift has grown more than 195% since its first year and is serving women and men, all over the greater Indianapolis area and mid-west region. The story continues to unfold daily as Carla and her team serve women from all walks of life with all their needs, be it physical, emotional, for fashion, etc.

BROAD LINGERIE

Since 2016, Broad Lingerie is Toronto’s D+ bra and swimwear shop, specializing in bra fittings for busty people. Broad’s motto is: “buying a big bra doesn’t have to be a big deal.” Sam Conover and her team, Shavaun Jamieson and Terry Perusse, have become known for making bra shopping easy... and even fun. "I had a vision of a different kind of store that would cater to the needs of full busted people. I wanted a place where busty folks could feel 'normal' rather than a 'specialty exception.' And I wanted to do my best to take the fear and stress out of bra shopping by creating a friendly, inclusive and accessible environment."

MI-LADY BRA BOUTIQUE

Being a family business since 1946, around 13 years ago Sheara Cohn joined her mother Marcy and together they continue to make the women of Jenkintown, Pennsylvania, feel beautiful and proud of their bodies. Mi-Lady is known as the Philly-area go-to for excellently-fitting undergarments. Sheara and her team offer warm, personalized, and expert fittings to each and every client. Every last person who comes in gets lots of TLC and really feels special. "We love what we do and it is evident in the compassion we show towards our clients and our community."

OH BABY LINGERIE

In 2004, Laura Fitzpatrick left the career as a Finance Director to express herself and opened Oh Baby Lingerie. Located in Portland, Oregon, the store is known for its truly unique emphasis on customer service. Laura and her team understand how many elements go into finding the perfect piece, and they strive to eliminate the difficult guesswork of shopping without assistance. "Our commitment to supporting women doesn’t end with a customer leaving with a well-fitting bra. In particular, Oh Baby has worked with Save a Survivor’s Smile, an organisation that works to help women who have survived sex trafficking rebuild their lives. We’re also continuously working with the Portland Panty Project, a nonprofit run by young women in our city dedicated to assisting houseless women gain access to clean and size appropriate undergarments- a concern that is too often overlooked."

LADYBIRD LINGERIE

Founded in 2005 by Marissa Bares, Ladybird Lingerie embodies the love and appreciation for beautiful and well-fitting lingerie. Located on the Island of Nantucket, the boutique carries everything you will need or want from your favorite brands in-store and on-line with free shipping. Marissa and her team strive to create a highly personal, service-focused EXPERIENCE that is both visually stimulating, with vibrant color, while also providing the basic foundations that are bread and butter of business. "We are known for Comfort, Best Fitting Bras, Friendly Knowledgeable service, Welcoming Sanctuary atmosphere."





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