SPOTLIGHT SHOPS: Getting to Know the Nominees of the BSA202D (pt. 2)

ESPRIT DE LA FEMME

Opened in 2002 by owner Cheryl Côté, Esprit de la Femme has become a premier shopping destination for both local customers and visitors from around the world by offering big city cosmopolitan style in a small mountain town setting! Located in Nelson, British Columbia, the boutique has a finely curated selection of the best that the lingerie industry has to offer. Cheryl and her team are positive that communication is the key to a successful customer experience. So they make sure that all the customers leave the store feeling empowered and confident in their purchases.

HUSH INTIMATE APPAREL

Located in Brighton, Michigan, Hush's story started in 2007 when Lisa Nelson’s career in the automotive industry took a drastic turn because she discovered her true passion ... helping women! Hush is known for its high-level of compassion for women of every size and stage of life. Lisa and her team’s mission is to help women discover the beauty that lies within and celebrate their gifts. "We put women first – that is at the heart of everything we do."

BRA FITTINGS BY COURT

In 2015, Bra Fittings by Court was created, its mission is to be a place where women feel empowered, find beauty within, and learn how to love and accept flaws, imperfections, and ... themselves! Courtney is sure that women can conquer the world when they're in love with themselves. "I strongly believe teaching, educating, and helping women find bras that fit them can change their lives. Every single girl and woman deserves to wear bras that fit them."

LA PÊCHE LINGERIE

In 2019, Julie Isaacs and Katherine MacLauchlan purchased the business from the previous owner of 5 years. Located in Manchester Center, Vermont, the boutique was renamed, renovated, and the inventory and image were refocused to one of inclusion and body positivity. Julie and Katherine love what they do and love having the opportunity to serve women from all walks of life. Their passion keeps them going in this tough retail environment. "Here at La Pêche Lingerie, we believe every body deserves quality underpinnings. We focus on fit, function, style and most importantly we focus on you!”

GRAIL BRA SPECIALIST

With the support and invaluable advice from other independent boutique owners, sales representatives, and the University of Georgia Small Business Development Center, Grail Bra Specialists was born in May 2019. At Grail the products, service, and values really commingle. Carmen Champagne and her team treat their customers as collaborators in their fitting technique, using their feedback to help guide the process. "I’m still an educator at heart, and my personal style is to enthusiastically shower people with information. I want to demystify bras in a way that helps the customer feel confident about their purchases and themselves."

BLOSSOMS & BEEHIVES

Blossoms & Beehives is a beautiful breath of fresh air in the bubbling center of Arcadia in Phoenix, Arizona. Ever since first owning the boutique in 2016, Jen Summers and Margie DeHaan, a mother-daughter duo, have believed that feeling confident with yourself is different for everyone, and so, they want to extend a variety of items for a variety of women and their body types. They are very well-known for their perfect customer service... women come from far and wide throughout the valley to get a fitting at Blossoms & Beehives! "I’m over the moon that I’m able to continue doing what I love, helping women find their confidence and empower the community through our environment and our lingerie, all while working alongside one of the most amazing women I know – my mom."





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