SPOTLIGHT SHOPS: Getting to Know the Nominees of the BSA202D (pt. 10)

PETTICOAT FAIR

Bob and Betty Andrews started in the ready-to-wear business in 1956. In 1964, they decided to open a specialty lingerie shop, focusing on the fading tradition of professional corsetry in order to meet the needs of all women. At the time, it was widely believed no one could be everything to all women in this industry. Bob and Betty broke the mold when they created an intimate apparel store that truly fits the needs and desires of all Austin women. Petticoat Fair is known for its outstanding customer service, its highly-trained and knowledgeable staff, and for carrying high-quality, beautiful, and useful merchandise. "To this day, we continue the philosophy of maintaining a store that can fulfill the intimate apparel needs of all women regardless of age, size or economic background. Women trust us to take care of their foundation needs, and we value their loyalty and never take it for granted."

ARISTELLE

Founded in 2012, Aristelle has helped thousands of women find bras and lingerie for their size, shape, and age. In 2019, Aristelle fell under new ownership. After over a decade in corporate America, Ashley Tucci followed her dream of business ownership, taking over Aristelle and carrying on the store's mission to inspire and empower women to embrace their bodies and “Love What’s Underneath.” Located in Portland, Maine, Aristelle is known for providing expert bra fitting in a fun, safe, and uplifting environment. "Owning Aristelle has given me so much joy and purpose in life. Aristelle provides the backdrop for me to make a meaningful impact in the lives of women by establishing a shopping experience that is enjoyable for every body. I cannot control how society makes women feel about their bodies and their worth. What I can control is how each women feels about herself when she is within the four walls of my store and how she feels when she walks out that door. That is my mission every day."

DARLIN’ LINGERIE

When Kathryn McGinnis moved to Nashville in the spring of 2014, she realized that the city was lacking a quality lingerie selection. Kathryn started researching in 2016 when she realized that the potential for Darlin’ was real. She spent two years researching, traveling, and self-teaching before opening the doors in 2018. Darlin’ Lingerie is known for customer service, bra fitting, and finding smaller labels that use quality fabrics and sustainable practices. "We provide bra fittings, bachelorette parties, boudoir styling sessions, private appointments, and a unique shopping experience. Everyone that walks through our doors is family, and we treat them as such. We also help with gifting options since Nashville is the number one bachelorette destination in the country."

FIT BY BURKE

For the last eight years, Laura Burke has been working in Fashion, however, she decided to leave her job in the Fashion industry to make Fit by Burke her full-time commitment. Her private bra fitting and personal styling studio is located in Larchmont, New York. Laura Burke’s corporate training in client experience and her love for all things style, fashion, and shopping offers the women of Westchester a unique alternative to traditional shopping. "My goal is to pass on my knowledge so women can confidently shop for bras and get the perfect fit for their bodies. Fit by Burke is an Intimate Apparel Styling company dedicated to co-creating a fit and style of her very own."

GENALISA LINGERIE

Gena Lisanti has always loved lingerie and when she had a proper bra fitting it changed her life. As a regular client at a neighborhood lingerie shop, she was offered a management position which eventually developed into becoming a partner. Several years later, Gena sold her shares and opened Genalisa, closer to her home and in a town she always admired. Located in Nyack, New York, Genalisa Lingerie is best known for expert bra fittings, great lingerie, and loungewear. "As a specialty 'bra' shop I have cultivated a large following of women that return often for other things after their initial bra fitting visit. I am known for the attention I give to your needs and always have something that will become a fave part of your wardrobe. Many of my clients remind me of how they are usually wearing something 'genalisa' on most days, especially a bra. I remind them it all starts with a great foundation."



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