Soleluna Store (Italy)

Owned by the same family for 56 years, in 2021 the business was sold to a new owner who, in agreement with the previous management (Elisabetta Bobbo, still involved in the business), decided to give continuity to the store name and its visual identity. At Soleluna, intimate apparel and swimwear do not lie hidden inside drawers but are readily exhibited in a colourful layout including 5 exhibition corners which can be viewed through the two large store windows and are constantly renewed. In summer beachwear takes over: in a multi-sensorial mix evoking the smells, sounds and, atmospheres of the world’s most beautiful beaches, bathing costumes and beachwear reign supreme, exhibited on wooden beams and natural wooden supports. During winter, the scenario changes, turning into a lounge with classy lamps and sofas, modern sensual music, and a warm, pampering ambience, where silk lingerie is juxtaposed to raccoon yarn knitwear and cashmere. The store combines its eco-friendly and plastic-free approach with cotton beauty cases, coat hangers in recycled cardboard and recycled paper bags. Evening appointments are a real plus for customers while the bra and beach fittings, are true sessions in style… but also love, psychology, and wisdom.,.  customers feel so in tune with the sales team that they often become good friends!

❤ We love the holiday feeling bringing to life the store windows: large straw beach parasols and wooden sunbeds… And before you know it, you’re on the beach!

Sales surface: 164 sq ft
Among the brands carried 
Swim, beach & resortwear Laetitia Beachwear, Love Stories, Melissa Odabash, Miss Bikini Luxe, Pin-Up Stars, Raffaela d'Angelo
Number of stores 1 (Venice Mestre)