Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

The Best ofIntima & Swim Edit

SOAK Launches a New Sanitizer Spray and Donation Program

18 May 2020

Donating soak products to anyone in need of a little support and recognition.

Soak Wash Inc., known for its rinse-free, eco-friendly detergent (with its own award at the Best of Intima Awards, the Soakworthy® Retailer Award), has just launched a new hand sanitizer spray. It contains 62% ethanol, as well as aloe leaf juice for skin hydration, and is part of their Scentless line, a no-fragrance collection -- it has also been approved by Health Canada.  With the tagline "spray when there's no soap," you know right away that this is an ideal take-along for runs to the grocery store, trips on public transit, or any place where soap and water are not at hand.

They also recently launched a buy one, donate one program, which donates Soak care kits and Handmaid luxury hand cream (ideal to be used to moisturize dry skin caused by frequent hand washing) to frontline workers. The program is mainly focused on supporting midwives but gives customers the option to direct their donation to anyone in need of a little support and recognition.

While working toward these new initiatives, Soak has also kept an eye out for a possibility of supporting small businesses in this time of need, founder Jacqueline Sava, shared that: "Small business is the backbone of our industry and our country, and we're working hard to support the businesses that sell our products. We're selling our hand sanitizer through our current distribution channel first, so not only this product helping slow the spread of the virus, it's also helping our retailers stay in business and keep people employed by selling timely, in-demand stock. And as everyone knows, that’s our biggest commerce challenge right now."

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