The Best ofIntima & Swim Edit
Sloggi Expands its Zero Feel Line
14 March 2019
The Zero Feel family has grown! After its launch in 2018, the seamless barely-there range moves into 2019 with several new innovations.
We wish a warm welcome to the Zero Feel Soft Bra that, thanks to the unique technology of Viscomagic, provides enhanced support for targeted areas, particularly the straps and bustline. Smooth and invisible hooks ensure the perfect fit. The Zero Feel Soft Bra is available in black, sky blue, nude, taupe, angora, and papaya.
Zero Feel Natural is a line for lovers of lightness and sweetness. It has all the assets of Zero Feel, but with a natural touch thanks to its modal construction. Zero Feel Natural is available in nude, heather pink, angora, and dark gray for the styles Top, Caraco, Midi, Tai, and Maxi.
Zero Feel Signature is a perfect mix between Sloggi’s premium line, S by Sloggi, and the lightness and invisibility of the Zero Feel range. Zero Feel Signature is available in different styles – Bralette, Top, Body, and Midi – and various colors, including black, taupe, and passion red.
Sloggi has also created a simplified sizing system. With Easy Sizing, the brand offers 11 sizes in place of 24 for a shopping experience that's comfortable for all. For retailers, this means greater ease in optimizing cash flow and inventory management, while for customers, Easy Sizing makes it simpler to find the perfect fit for all body types.
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