The Best ofIntima & Swim Edit
Simone Pérèle Turns 70
22 March 2018
70 years ago, a young, passionate and talented corset maker pursued her dream.
Her vision was to create lingerie in order to
make women feel both comfortable and
beautiful. Seven decades later, the brand is
celebrating a very big birthday indeed! To
celebrate this legacy, they have created a
collection inspired by Simone Pérèle’s debut
into the world of French corsetry, fittingly
named ‘‘1948’’. Going back to Simone’s
understanding of the silhouette and women’s
relationship
between lingerie
and her body, we
find satin and lace
on a backdrop of
embroidery with a
dramatic bustier as
the collection’s
centerpiece. What
better way to
celebrate than with
lingerie?
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