Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

The Best ofIntima & Swim Edit

Retail

Sheyla Women First (Italy)

18 October 2019

In an atmosphere of pure elegance, small nooks and cozy corners celebrate a seductive harmony of lace, silk and chiffon. Located in the heart of Parma, this boutique offers a luxury lingerie shopping experience, coveted by residents and tourists alike.

When they first met, Sheyla and Mariacristina bonded over their deep love for scouting out well-made, highend, aesthetically pleasing things, so they decided to go into the fashion business together. Sheyla is a well-rounded entrepreneur and luxury-goods expert, while Mariacristina brought experience in the sectors of high-end lingerie and legwear. In 2013, they opened the city's first Wolford boutique, which, three years later, they converted into a multibrand store with a clear, specific focus: a carefully chosen, ultra-luxury selection for a high-end clientele that would stand out against the city's increasingly standardized retail landscape. They would offer four or five upscale brands each season, filling a precise niche in the intimate apparel and swimwear sectors. Located on the city's main shopping street, between prestigious boutiques and famous artistic monuments, this temple of femininity and sensuality worships at the altar of beauty, each and every day.
❤ We love the store’s refined aura that breathes refinement into every nook and cranny. Located over two floors, it features dark furnishings with glass and smoky crystal inserts, nickel-bordered display cases, designer tables, and soft overhead lighting. Its romantic style accentuates the space's elegance. Carpeted dressing rooms and a streaked-stone entranceway mark out the lingerie and beachwear areas, whose rail-framed and railed off areas present the offer of each brand under micro LED lighting. The boutique organizes aperitifs and fashion shows to launch new collections, uploading the best pictures and videos to their Facebook and Instagram accounts. Followed!

Sales Area 5328 sq. ft.

Among the Brands SoldLingerie and Lifestyle Ermanno Scervino, Paladini, Simone Pérèle, Wolford Hosiery and Shapewear Wolford Beachwear Curve Pericolose, Ermanno Scervino, Moschino, Wolford

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