ROICA™ by Asahi Kasei brings wellbeing to your wardrobe

ROICA™’s objective today is to focus on new generation values. Values that are key for contemporary consumers, who are the ones leading the change. ROICA™ delivers wellbeing to all your clothing, transforming the way they work for you, the way they fi t and the way they make you feel in mind and body. ROICA™ is ready to go to the next level, responding to the relevant market demand for transparency while sharing its VALUES towards the new generation of consumer. Physical comfort is about stretch, fi t and bodily well-being, but mental and emotional comfort for today’s consumer goes well beyond thinking about their own good to include the good of the world.

The ROICA™ “human centric” strategy focuses on the Modern Wardrobe that is fi lled with sustainable style and new circularity values for everyone to look and feel their best.

And how is ROICA™ delivering these values? Let’s have a look at the ROICA™ portfolio of innovations focusing on diff erent tailored performances on top of quality comfort and freedom fit:
• ROICA Colour Perfect™ family: a range of colour solutions for better and refi ned look
• ROICA Resistance™ family: a high-performance range of functional stretch yarns
• ROICA Feel Good™ family: a unique range that delivers personal confi dence and measurable wellness
• ROICA Contour™ family: a unique range for a more durable and calibrated shape control
• ROICA Eco-Smart™ family: a certifi ed, eco high-tech off er
No compromises: beauty, innovation, certifi ed responsibility… all at once.


THE ROICA™ “WELLBEING” PARTNERS IN EUROPE: Brugnoli, Cifra, Dresdner Spitzen, Iluna Group, Innova Fabrics, Inplet, Inter Jersey Milano, Lauma Fabrics L/E Textile, Maglifi cio Ripa, Penn Italia, Penn Textile Solutions, Piave Maitex, Sitip, Sofi leta, Taubert Textil, Tessitura Colombo Antonio, TINTEX Textiles, and TVB Textil-Vertrieb-Beratungs.