Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

The Best ofIntima & Swim Edit

Business

Replay Licenses Men's Intimates and Socks to Trerè Innovation

10 May 2018

Replay, a leading fashion brand in denim and casualwear for men, women and children, has decided to entrust Trerè Innovation with a license to produce and distribute men's socks and underwear.

An Italian company, with over 50 years of experience and 800 employees, led by Marco Redini, Trère Innovation specializes in the design, creation and distribution of high-end clothing, both with brands and international partners, such as Armani and Rossignol, or under a license agreement for Jeep and Replay. The products made by Trerè Innovation have won over 560 international awards.

The new agreement signed between Fashion Box and Trerè Innovation provides for the international distribution of Replay 's intimates and socks collections for men,  available in the brand's single brand stores and through the wholesale channels, department stores, key accounts and specialized independent stores, starting from the S/S 2019 with delivery from January 2019.
For Trerè Innovation, the finalization of the agreement, lasting 3 years, rewards a strategy of innovation and development carried out over the years and proves to be a new important step forward in a season of great growth that it has seen in just a few months from the acquisition of the Titici brand, the establishment of Futurum Cycle, the launch of FOR.BICY and the launch of UYN.

Photo: Replay campaign for women and men S/S 2018


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