PrimaDonna presents its new mannequins in real life body shapes

Thanks to advanced technologies employed in their innovation laboratory, PrimaDonna has decided to put to good use the anonymous fitting data it has collected referring to thousands of consumers varying in body size, shape and type. This valuable information is now being used to design new lingerie mannequins with realistic measurements and proportions.


These patented mannequins, showcasing a size 80 E bra, are made in 3D and available in three distinct shades. Exclusively created for the brand, they will be proudly displayed in the new Lincherie store concepts in the Netherlands and Rigby & Peller in Germany. But also in independent lingerie boutiques in Benelux, Germany, France and other European regions. Paving the way forward for a more friendly boutique experience!