Parfait Explores the Perfect Figure

Lingerie brand Parfait is on a mission to find out what the "perfect figure is." The size-inclusive brand posed the question to 6 inspiring women from varying backgrounds, abilities and body types. The resulting campaign spotlights these women through an empowering series of photos and short films. A number of influencer partnerships will bring further attention to the campaign, including collaborations with bionic model @rebekahmarine, bra fit expert and body image advocate @hurraykimmay, plus size style blogger @nerdabouttown and more. A series of self-love sweepstakes and body-positive events will take place throughout the year as well, encouraging participation and community through exciting activations including Curvy Con in NYC, CurvyGirl Fashion & Beauty Conference in Chicago and Curve Fashion Festival in the UK.

Read on to discover more about the fearless women in their campaign!

Featured above:  Journalist and fashion blogger Amy Stretten is mixed race Native American from the Chickahominy Tribe of Virginia; Tanesha Brown (a.k.a. Vitiligo Queen) is a mother, makeup artist and motivational speaker living with vitiligo; Candice Kelly is a plus-size model, blogger and advocate, Tatiana A. Lee is an actress, model and lifestyle blogger living with spina bifida, Kelsey Rose is a mom-model-entrepreneur living with vitiligo; and Gloria is a vegan mom-model proudly navigating the modeling industry with visible stretch marks.