Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

The Best ofIntima & Swim Edit

Fashion

Panache Launches Mother's Day Ranges Celebrating Every Stage of Motherhood

12 March 2019

The month of March sees Panache offering giftable everyday ranges alongside core maternity styles for new and expectant moms.

This month Panache launches its Mother’s Day collections featuring everyday pieces as well as three new bras designed to celebrate mothers at every stage of motherhood. Panache offer moms-to-be and new moms comfort, support, and well-being in shades ranging from pastel hues to richer tones. The small collection includes two nursing bras – Eleanor and Sophie – and one full-cup wireless bra – Andorra. All three emphasize ease and self-care during a time in a woman’s life when everything can become a frenzy of preparation. They are also constructed with women’s changing bodies in mind. The soft fabrics and numerous hooks are intended to allow the bra to grow and adjust with changing breast size and shape over the course of pregnancy and nursing. Beyond functionality, Panache has also designed these bras to make women feel confident and empowered with delicate laces and matching panties.  


The Eleanor nursing bra is available in band sizes 28 to 38, and cup sizes D to H. The cups are lightly padded for comfort and a smooth finish beneath clothes. It is available in a creamy latte shade with lace edging. The extra support of the A-frame construction is complemented by a strong hook for ease during feedings and six fastening positions to allow room to grow. This bra also features a J-hook so it may be worn as a racerback for additional support. Eleanor’s padded underwire maintains firm support without sacrificing comfort.

Eleanor pictured right. 



The Sophie is available in band sizes 30 to 40 and cup sizes D to J. This side-sling nursing bra is non-wired and features lace overlaid soft cotton. It is available in black, nude, and linen, and also features six fastening positions for ease and adaptability throughout pregnancy and nursing. The feminine and flattering design of Sophie can be completed with matching shorts or thong.  

Sophie pictured left. 



The Andorra, available in band sizes 28 to 40 and cup sizes D to H, is not a nursing bra, but its light and comfortable construction is perfect during pregnancy. Andorra features a delicate lace available in blush, and soon, in black. Its wireless full-cup design offers complete support while remaining adaptable to a woman’s changing body during pregnancy. The soft feminine look of Andorra can be completed with matching lace briefs.  

Andorra pictured right. 




The Mother’s Day offering is rounded out with five additional styles designed to support mothers at all ages and stages beyond pregnancy and nursing. The brand also hopes to draw attention to the importance of wearing maternity lingerie as it celebrates the hard work of moms.

Pictured left. 

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