My Fantasie Fit Campaign Returns for a Second Year

Launching in March and April across the U.S., Europe, and Australia, the campaign's second year will involve both retailers and influencers, reaching out to customers both online and in store. Retailers are invited to promote the importance of fit and encourage women to enjoy their first bra fitting through a variety of promotional materials, including a window kit with hanging banners and window vinyls, a full in-store kit, and social assets to take the campaign online as well. They will also have the opportunity to participate in the ‘My Fantasie Fit’ window competition!


Online, the campaign will see Fantasie partner with a number of influencers, who will share their bra fitting experience, across both their own social media channels, and those of Fantasie, also highlighting the difference that a well-fitting bra can make to health, style, and comfort! A perfect example comes from Clemmie Telford, a 2018 participant, who after her professional Fantasie fitting shared: “It’s the first time my body has looked like ‘mine’ in so long”.