Molino Mare (Italy)

07 October 2023

For over 40 years, this landmark boutique has jazzed up the town square OfVasto Marina on Haly's Adriatic coast. Its total beach concept exhibiting a profusion of fashion trends is an autraction for the whole Riviera: sea flavors, beach atmospheres, a tim

Its total beach concept exhibiting a profusion of fashion trends is an attraction for the whole Riviera: sea flavors, beach atmospheres, a timeless Vespa... it's vacation time!

Molino Mare first opened its doors in 1982, [the result a local family of merchants' passion for the tourist industry and a love of beach fashion. Today it is run by Laura Perrozzi, with the business counting three stores just steps from the seafront and beach resorts of the popular holiday destination. The store is a "must-visit" for both regular local customers as well as the many tourists who choose this coast for their summer vacations, while also boasting an increasing influx of "online commerce" via the e-shop launched in 2017. Its expert management knows how to meet the requirements of the demanding and fashion savvy clientele: from trendy youngsters to more "mature" shoppers, the store responds with an exhaustive array of lines and styles comprising swimsuits and beachwear by top fashion brands.All this is enriched by a wide range of accessories and, since 2022, by the offer of the Molino Mare Beach Shoes store opened just a stone's throw away from the historic boutique. The concept? A sparkling mix of vintage and modern! In keeping with the local style, the furnishing is inspired by old wooden beach cabins, where ropes and materials recovered from the sea add charm to the displays of swimwear.

Through its uniqueness the boutique has become an attraction in itself. Loyal customers have become friends and are always happy to hang out here, regardless of shopping. Collection presentations in the store come with aperitifs and music, personal shopping, gift list services and home delivery... Fashion, expertise, good vibes: what else?

• We love... Michelle! The store mascot and superstar: a fun mannequin straddling a Vespa and sporting a different outfit every day humoring cents and passers-by.. .. What beach, outfit will she be wearing today? Find out!

AMONG THE BRANDS OFFERED

Swim/beachwear women Liu Jo, F**K, Emporio Armani, Gaelle, Maryan Mehlhorn, Polo Ralph Lauren, Moschino, Roxy Beachwer, Me Fui

Swim/beachwear Men Roy Rogers, Sun 68, F**K, Emporio Armani, Polo Ralph Lauren, Moschino, Quiksilver, 4 Giveness

Sales surface: 10760 sq.ft., 323 sq.it, 323 sq.ft. Number of stores: 3 (Vasto Marina) Online store: molinomare.com/shop