Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

The Best ofIntima & Swim Edit

Retail

Michelle Farmer Collaborate (USA)

14 November 2018

In April of 2018, Michelle Farmer opened the doors of her newest freestanding store located in the Hamptons, introducing her fourth location and a premium multibrand boutique that’s a luxury retreat in its own right.

Long Island’s resort town of Southampton, famously offering pristine beaches and affluent escapism to New Yorkers and out-of-town sophisticates alike, is the perfect home for Michelle Farmer Collaborate’s high-end product offering. 

We love the pops of color from luxurious fabrics and bright accessories, arranged by color story, that punctuate the shop’s light and airy ambience. Whitewashed walls and high ceilings serve as a clean, spacious canvas for an assortment of unique designers. The fine jewelry counter is set up as a bar with antique barstools for customers who would like to enjoy a glass of champagne or an espresso. The space as a whole conveys a sense of tasteful curation, from the contemporary artwork on the walls to the dramatic glass HelenBilt fixtures illuminating the salesfloor as well as the dressing rooms. For Michelle Farmer Collaborate’s high-end clientele, the aesthetics and product offering make up only part of the attraction; the store also provides bespoke design, home delivery and dedicated customer service. The staff includes expert stylists ready to create a head-to-toe look for clients who require ensembles that, true to the social demands of the Hamptons, are able to transition from a casual day on the beach to an upscale night on the town. The store regularly hosts charity collaborations as well as monthly trunk shows, but word of mouth remains its primary lead generator. And little wonder; the boutique’s elegant interior, attention to customer needs and exclusive setting are certainly worth talking about.

Sales area 1000 sq ft

Among the brands offered:
Lingerie ID SARRIERI Nightwear ID SARRIERI, MORGAN LANE, LOTTE 99 Loungewear LOTTE 99 Daywear MICHELLE FARMER, EREDI PISANO Swim & Resortwear CLUB BOSSA, TATJANA ANIKA, ID SARRIERI, MORGAN LANE, MICHELLE FARMER, JOSHI, XARIFA Ready-to-wear  JULIANNA BASS, MARYLEY DENIM, MICHELLE FARMER, EKATERINA KUKHAREVA

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