Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

The Best ofIntima & Swim Edit

Fashion

Mey's Soulwear collection

06 March 2024

For FW2024 Mey presents a fashionable capsule collection entitled Powerful Nature, bringing together leisurewear, loungewear and yoga segments.

The collection focuses on the theme of well-being, while at the same time giving pride of place to environmental responsibility. Products are designed using sustainable materials. Sporty outerwear elements from the Athflow movement are  redeveloped in casual styles. The collection combines oversized sweaters, tights and printed bras. Soft fabrics are both particularly voluminous and light, thanks to innovative cuts. The FSC-certified viscose and GOTS-certified organic cotton are particularly kind to the skin.Innovative double-sided fabrics in recycled polyester with modal or cotton allow for fresh, innovative silhouettes. The collection aims to celebrate the joy of movement in absolute comfort, whether during a yoga session, at the gym, or outdoors.The Nos collection includes a selection of new items such as the round-neck t-shirts, a basic ribbed tank top in organic cotton, and close-fitting bootcut pants from the Breathable series, ideal for yoga. The Action series offers tights and a padded bra with an aesthetic and functional swim back. The Smooth series, already a bestseller, features a lightweight double face in modal with recycled polyester, including a casual hooded jacket, sweatpants and sweatshirt.The color palette is comprised of earthy berry shades and mossy green for the fall season and reflective of the natural world. Golden Moss and Lollipop Red appear on plain styles made from the new double-faced fabrics in the Cozy series. This cozy, fluid fabric is skin-friendly and quick-drying. The collection points to the importance of disconnecting in nature and recharging one's batteries.

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