Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
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Fashion

Mey launches first menswear collection with Celliant

22 December 2022

Bringing together nature and performance, Mey and Hologenix , creators of Celliant, announce the launch of the first menswear collection with Celliant viscose… the Mey Zzzleepwear collection for men.

Just in time for the holidays, Mey, the global manufacturer of underwear, nightwear and lingerie based in Germany, is launching the world’s first men’s nightwear line using Celliant Viscose, which converts body heat into infrared energy. Called Mey Zzzleepwear – The Sleep-Life Balance, the collection follows the highly successful debut of the similarly named women’s collection in 2021. It consists of four designs in Indigo available in T-shirts, short pants, long-sleeved shirts and long pants, sized S-XXL. Celliant works by recycling the heat emitted by the body into full-spectrum infrared energy and then returning it to the body. As a result, it increases the supply of oxygen to the cells and promotes a restful sleep. Celliant Viscose features natural minerals embedded into plant-based fibers and is biodegradable. Celliant Viscose provides all the benefits of being a viscose fiber — lightweight, soft, highly breathable, excellent moisture management — as well as the fiber enhancements from Celliant infrared technology. In addition, Celliant is durable and will not wash out, lasting the useful life of the product it powers.

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