Manos Samartzis, the New Creative Director of Parah

Born in 1975, Manos Samartzis studied at the Istituto Europeo di Design, in Rome. From there, he used his inspiration and creative intelligence to build his experience in the fashion industry. Now, he intends to use his expertise in the development of Parah, intercepting global trends and bringing new life, not only to the group’s collections, but to their voice and how they communicate with the world. His is a new direction of creativity, underlined by a vision that is both aesthetic and harmonious that assesses the style of the store in relation to its products. He seeks to establish a framework of distribution in line with the mono-brand international Boutique concept, expressing his interest also in the Milanese showroom. Located on Via Tortona 14, the store will soon be developed to communicate the values and vision of the company to buyers in a manner that is reflected both on and offline.