Made in Italy takes Center Stage for Cosabella

"Hello, I am Guido Campello, CEO and Creative Director of Cosabella. We are a second-generation brand with my sister and I taking over from our parents. We are a Made in Italy brand: we present products, laces and finishings that come from Italy and that is our story to the whole world. This year in particular, in our 36th year we are really taking the Made in Italy story worldwide through our advertising campaigns and on our social media. I think the Made in Italy moment is right now; it is a moment where there can be a lot of growth and a lot of strength for Italy and all of the vendors and the producers. We want to tell ours story of laces, we want to tell our stories of mesh, and we want to tell our story of color. The mesh story is the most important in our Soire collection, which is now around 20 years old, and we do it in endless colors. But what mesh means for Italy is, it’s a worldwide phenomenon which has really carried our brand for this long and we’re re-launching it this year."


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