Liu Jo Relaunches its Beachwear

Liu Jo is pushing forward on the Liu Jo Beachwear collection which, in S/S2020, will return with a new and considered relaunch. The brand has brought together a brand new team to work exclusively on the line, which will see an important upgrade in terms of fit and product quality. 

The project will be supported by a collaboration with the designer Rosanna Ansaloni, well-known in the fashion world for her vast experience in lingerie and beachwear. The line, which will feature swimwear as well as pool and beach accessories, will be the main focus of the next sales campaign and will see a new collection structure with a focus on new, fresh style and fit.

The upcoming work will focus primarily on the line's identity, for which the team will be able to count on a network of sector specialists and on a strong in-store presence in both brand-owned and franchised stores, with the aim being a significant increase in turnover for the collection.

"I'm very happy about the inauguration of this new project , and have a lot of confidence going forward" said Marco Marchi, President & Head of Style of Liu Jo (pictured). "It was time for us to invest in a line with strong potential, such as Liu Jo Beachwear, and to do so we decided to focus on a structured and long-term commercial project as well as a team of experts that, I'm sure, will make all the difference from S/S2020 onwards."