Lingerie Herman (Belgium)

For over 25 years Lingerie Herman has been offering an exceptional range of top brands for men and women in an exclusive setting. It’s recent expansion has made it into a wondrous lingerie palace!   
With its noble and artistic buildings, the town of Oudenaarde oozes elegance and sleekness, two adjectives which can just as easily be used to define Lingerie Herman. In 1997, Myriam Ronse learned that the store, located on a cobbled street in the old town’s bustling commercial area, was looking for someone to take over. With a degree in business science and a thesis on the lingerie sector, she jumped at the opportunity. 
Having become a true intimate apparel institution over the years, the boutique was given a complete makeover in the summer of 2023 and is now more chic and functional than ever, as well as double its original size. Large windows encased in the linear white storefront offer an enticing view of the boutique’s high-end selection. Inside white is again the dominant color, with a profusion of lively intimate apparel, swimwear, loungewear and sleepwear for him and for her on clear display. Touches of gold and a black backdrop offer an elegant contrast, while the fitting rooms in more subdued colors offer an equally spacious environment with light brown velvet curtains and plush matching carpets. The expanded space makes it perfect for runway shows which are staged to present new collections. The models for these events are selected from amongst the boutique’s clients through Facebook where Lingerie Herman has a strong following, making them all the ore special.  

 
WE love the men's corner with its original "pants dispenser" and the sublime black wrought-iron skylight over the entrance. 

Among the brands offered

Lingerie sets/corsetry PrimaDonna, Empreinte, Marie Jo, Lise Charmel, Love stories, Chantelle, Mey, Hanky Panky, Armani, Hom, Mc Alson Night/Loungewear Alice et Maman, Pluto, Twinset, Lords & Lilies Shapewear PrimaDonna, Mey Swimwear PrimaDonna swim, Marie Jo swim, Empreinte swim, Twinset, Maryan Mehlhorn, Love stories, Pain de sucre Thermal wear Oscalito, Mey Men’s Hom, Mey, Armani, Mc Alson Hosiery Wolford
Sales area 2153 sq ft

Number of stores 1 (Oudenaarde)

Online store: shop.lingerieherman.be