Laura (Italy)

01 December 2023

Since 1981 in Sassuolo, Laura Vacondio's shop has been a point of reference for lingerie and beachwear purchases (and a pleasant meeting place) for local customers in the Modena area

Strengthened by a long-standing collaboration with one of the main groups in the sector in Italy, with the transfer to the current store in the center of Sassuolo over the years Laura has specialized in wearability and differentiated cups, consolidating the trust of customers with a portfolio of international medium-high range brands, selected on fashion, style and comfort criteria.

A stone's throw from the Duomo, under a large portico, the 35 m2 shop now offers corsetry and shapewear with the brands PrimaDonna, Marie Jo, Chantelle, Aubade, Clara, Passionata, Janira, Verdissima, Cotton Club, pajamas and loungewear with Imec, Bisbigli, Amadine, ITC, Santoro, Fida Lingerie, everyday underwear and knitwear with Oscalito, Janira and Bisbigli; for swimwear, the Maryan Mehlhorn, Lidea, Charmline, Olivia, 2BeKini, Verdissima, DnuD, Iconique, Tenera Carlotta and Berné collections offer solutions for every age, taste and silhouette.

Thanks also to word of mouth and various in-store recall initiatives, Laura attracts and retains a large clientele from neighboring municipalities as well.

The two windows, renewed every 10-15 days and personally looked after by the owner, invite you to discover the rooms inside, where the use of ivory and powder blue tones and the warm lighting with LED spotlights create a welcoming atmosphere, while the choice of furnishings (from the wardrobe with doors to the glass tables to the two comfortable seats) conveys an elegant feeling of home. Et voilà: the shop is worth a visit, even just to have a chat or a coffee with friends.