Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

The Best ofIntima & Swim Edit

Retail

La Marque L’Atelier (Czech Republic)

04 November 2020

It all began in 1993, when the dynamic Michaela Vlčková, seeking to fill the gap in the Czech Republic’s designer lingerie market, created her company, La Marque.

She now owns two stores in Prague. The newest store, which opened in December 2018, is in the old city hall. Let’s take a closer look.

Uno spazio di alta gamma, una presentazione della lingerie che esce dai sentieri battuti, una proposta mirata di marchi, un team di vendita esperto per un approccio personalizzato alle esigenze della clientela: benvenuti da La Marque L’Atelier.
A top of the range retail space presenting lingerie that isn’t afraid to take a step away from tradition, a careful selection of brands, an expert sales team for a personalized approach to customer service: welcome to La Marque L’Atelier. 
❤We love this contemporary and stylish space, created with care right down to the smallest detail. With its style, the store brings to mind the atmosphere of an intimate art gallery, the ground floor of the shop inspired the name “L’Atelier” (Workshop). It is here that customers can discover and be inspired by the latest trends. Fittings and sales take place on the floor below, where an intimate ambiance has been created that offers a relaxed, discrete shopping experience. In the spacious, comfortable dressing rooms - with table, chair, hangers and even a lighting control system - customers are fully taken care of: they have their measurements taken and pieces are brought for them to try on, all according to their needs and body shape. Consultations and fittings are always accompanied by coffee, water and Prosecco, while an area with armchairs is also available, so that customers and guests can relax while they wait. Another of the store’s exciting features is its customer events, which are organized every month, often in close collaboration with brands. A perfect example: an event with Empreinte for customized bras, a service that is still fairly new to the Czech Republic. The icing on the cake is La Marque L’Atelier’s partnership with Aneta Krejčíková, a famous Czech actress who has become brand ambassador for the store and lends her image to promoting the collections.
Sales area 1238 sq ft
Among the brands offered
Lingerie/corsetry  Empreinte, Maison Lejaby, Marie Jo, PrimaDonna, Marlies Dekkers Nightwear Féraud Paris Loungewear Essenza Legwear Le Bourget Swim & Beachwear Maryan Mehlhorn, Empreinte, PrimaDonna Prêt-à-porter Repeat Cashmere Men’s Swimwear Karl Lagerfeld

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