Hope Resort (Brazil)

❤ We love the boldness and mix of materials in this 645 sq ft space, the brainchild of Bob Neri from the celebrated architectural firm Be.Bo. The pine walls and ceiling contrast with the solid ceramic floor whilst the wooden display stand is home to designs that bring together comfort and fashion, perfect for the beach and the active life. Made up of three stalls with large mirrored doors, the fitting area is separated from the salesfloor by a large display stand, while backlit panels hide a winter garden, filled with lush plants that have been preserved to keep them fresh all year round. You won’t find a cash register in this store, as all sales are completed directly through the sales assistant! Specializing in lingerie, swimwear and activewear, Hope was created in 1966 by Nissim Hara, the group’s current president. Hope Group now boasts three brands: Hope Lingerie, Hope Resort and Bonjour – one of the most popular lingerie brands in Brazil. They are now present in more than 5,000 multi-brand stores across the country as well as exporting their collections into more than 18 countries over 5 continents. Since 2006, with the launch of a new retail strategy, Hope has expanded to sell in more than 180 franchises and 9 boutiques today. Finally, the opening of 5 Hope Resort stores – one company-owned and four franchised – is expected by the end of the year.

Sales area: 645 sq. ft