Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

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Empreinte Circle

02 August 2019

Empreinte is launching a charity project called the “Empreinte Circle”, bringing together a handful of ambassadors-lingerie store owners renowned for their professionalism, dynamism and commitment to women, as well as their generosity.

As a core value at Empreinte, generosity was a guiding principle of this initiative, started in January 2018. The aim of this very exclusive and international Circle is “to help women, particularly those with an ample bosom, and to begin with, younger women by teaching them to care for their breasts, how to feel good in their bodies, give them self-confidence and help them to fulfill themselves”. We were struck by a European study which highlighted that young girls started losing selfconfidence and self-esteem during the sensitive stage of puberty. At this stage in their lives, while young boys open up to others, girls do the opposite and tend to isolate themselves. However, lingerie adapted to their shapes is the first step to accepting their bodies and therefore, themselves. Beyond supporting this renewed self-confidence, the Circle also aims to educate women and young girls by pointing out the importance of “good” lingerie. Of course, the success of the Empreinte Circle lies in the importance of its task but also in the unique moments of exchange between its members. From these extraordinary encounters, local and original help for women can start as of this year, focusing on younger women first of all with Empreinte’s help.

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