Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

The Best ofIntima & Swim Edit

Retail

Elle Secret (Italy)

18 December 2023

“Sometimes Hidden Dreams Come True”: Childhood Friends, With Different Professional Experiences Behind Them, In 2016 Antonella Lucatorto And Lidia Marseglia Opened Their Underwear And Beachwear Boutique Together In Bari


The concept: dress women from head to toe, with easy and versatile "top and bottom" total looks for all hours. In the streets of the Bari shopping district, Elle Secret offers a selection of corsetry, lingerie, pajamas and loungewear complemented by clothing, accessories and socks, the result of constant research at the underwear and pap fashion salons. With a specialty in beachwear for the summer, in addition to a solid base of residents, the shop appeals to customers from all over the province and intercepts tourist flows with panache, capitalizing on a choice of merchandise, fits and styles for all ages throughout the year, taste and physicality. In the rich offer of shapes and models for various sizes and décolleté, with developments in differentiated cups including large ones, in the store particular attention is given to young and trendy proposals, with an entire wall dedicated to non-wired bras. In a bright environment, played on natural tones of gray and green and marked by linear furnishings, but with a touch of originality in the deco ceilings, Antonella and Lidia offer bra fitting and personal styling services, also by appointment, and cultivate the relationship by creating meeting moments, such as Saturday aperitifs, much appreciated by customers.

We like... the exotic pattern of the false ceiling, which combines the flair of peacock feathers with the bold silhouette of the leopard. The “feather” theme is echoed in the inlay panels of the wall hangers.
Among the brands in the storeCorsettery Lise Charmel, Antigel, Antinéa, Simone Pérèle, Valery, Verdissima, Cotton Club, Anita since 1886, Rosa Faia, Wacoal Night/loungewear Annette Lingerie, Simone Pérèle, Verdissima, Valery, Antigel, Lise Charmel Maglieria Janira, Boglietti, Antigel, Skiny Shapewear Wacoal, Janira Calze Omero, Pierre Mantoux, Max Mara Swim/Beachwear Lise Charmel, Antigel Valery, Valery Prestige, Olivia, Max Mara Beachwear, District Margherita Mazzei, GPM, Luli Fama Clothing Max Mara Leisure, Pierre Mantoux, Rivera Cashmere, Reverse
Sales surface area 100 m2Number of sales points 1 (Bari)

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