Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

The Best ofIntima & Swim Edit

Fashion

ECOVERO the New Standard in Eco-Responsible Viscose.

17 October 2017

Lenzing EcoVero branded viscose fibers from Lenzing supports eco-responsible fashion retailers and brands to become more transparent, especially with sustainability-minded consumers.

© Lenzing / E. Grebe

Transparency on Trend in the Textile Industry
Society’s environmental awareness has been growing steadily over the last decade, especially in the fashion and textile industry. Consumers today expect responsible retailers and brands to know their supply chains and to be able to trace product origins. To meet these increasing consumer demands, the industry is anxiously looking for more sustainable and transparent supply chain solutions. With LenzingTM EcoVeroTM fibers, Lenzing launches unique environmentally friendly and traceable viscose fibers. A special manufacturing system enables Lenzing to identify LenzingTM EcoVeroTM fibers in the final product, long after the textile processing and conversion steps have been completed. This ability to easily verify the original fibers means that retailers and brands can be sure that they are indeed incorporating Lenzing’s eco-responsible viscose fibers, and not just any generic viscose that might not be in line with their sustainability goals. With this special identification technology for LenzingTM EcoVeroTM fibers, Lenzing provides a unique solution for the fashion industry and its supply chain to respond to consumer demands for reliable visibility of product origins that can be traced back to the fiber.

LenzingTM EcoVeroTM Fibers the New Standard in Viscose Fibers
What makes LenzingTM EcoVeroTM fibers so eco-responsible? Lenzing enforces strict environmental standards during viscose production and has invested millions over the years to achieve eco-responsible production processes. Lenzing’s viscose production sites where Lenzing EcoVero fibers are made comply with the stringent guidelines of the EU Ecolabel, a world-leading environmental manufacturing standard. Lenzing is also very transparent regarding raw material sourcing practices. Lenzing EcoVero fibers are made from wood. The wood comes from sustainable forestry plantations that are independently certified by industry-leading associations. Lenzing has a comprehensive wood sourcing policy that ensures that the most sustainable wood sources are used for viscose production. Lenzing EcoVero fibers set a new industry standard in sustainable viscose based on the use of these sustainable wood sources (FSC® or PEFC® certified) and an ecological production process with significantly lower emissions and water impacts than conventional viscose.

Copyright 2024. All right reserved - Terms

Privacy Policy - Cookie Policy