Dream Fashion Group signs as worldwide licensee for John Richmond Underwear

Following the signing of a two-year contract between Mena Marano, CEO of ARAV Group and Pasquale Corvino, CEO of Dream Fashion Group, the collaboration sets out to strengthen the brand's presence on the global market in the underwear segment. And Dream Fashion Group will be the main distributor.

Born with the intent of promoting Italian brands around the world, the holding Company Dream Fashion Group has recently experienced a considerable success. Thanks also to the know-how acquired in the field starting from the world of children’s clothing, today is has announced an expansion plan which in addition to strengthening its offer, provides the establishment of a single structure to which all the distribution areas will refer.

“This new agreement" commented Pasquale Corvino, CEO DFG "is important and in line with our strategy; the variety and completeness of our brand portfolio is becoming a key element of a closer relationship with our distribution on a global scale."

The omni-channel distribution holding company will manage the positioning of underwear alongside men's, women's and children's socks collections of the John Richmond line, as well as their coordinated image for campaigns and communication. The first collection under this agreement will be released in June for the F/W 2022-23 season.

The agreement is part of a broader design by ARAV, the company that acquired the brand and has worked on a strategic plan for the relaunch of the John Richmond brand, whose sales - despite the pandemic - increased by 70% in 2020. A success which has led the brand, of which Richmond himself continues to be creative director, to launch and implement new projects, such as this one regarding underwear, which aim to reach new markets as well as to develop and expand its network.