Draper James ❤ Helen Jon Collaboration Now Available

16 April 2019

Reese Witherspoon's homage brand to Southern style teamed up with experienced swimwear label Helen Jon to create a chic new line that's now available for purchase.

The much-anticipated collaboration between swim and resortwear expert Helen Jon and Reese Witherspoon’s Southern-chic lifestyle brand Draper James, announced at the end of February, is now available online and in-stores!

The collection – Draper James ❤ Helen Jon – perfectly blends the Southern refinement of Draper James and the classic style and high-quality fit of Helen Jon. The line is Draper James’s first ever swimwear collection, and is bolstered by Helen Jon's experience in bringing sharp tailoring and supportive fabrics to swimwear design.

The collection includes 20 classic styles, including two-pieces, one-pieces, rash guards, coverups and beachside dresses, and will continue to evolve throughout the year. The line is available in classic solid and gingham navy, punctuated with a brighter, warmer hue. The collection is available in sizes XS to XL and prices start at $67. Draper James ❤ Helen Jon can be found at DraperJames.com, Draper James Nashville, Draper James Dallas, HelenJon.com and select swim retailers.

Reese Witherspoon, founder and creative director of Draper James, expressed enthusiasm about her new partnership with Helen Jon: “Our [Draper James] customer has consistently asked for swimwear. We are thrilled to offer this staple for her with Helen Jon, a brand known for its excellent quality and fit."

The co-founder of Helen Jon, Gwyn Prentice, mirrored Witherspoon's excitement: “The brand Reese Witherspoon has created is aligned with our priorities - creating high-quality products that fit a woman's body beautifully and have those special details that set it apart.”