Diesel Celebrates the LGBTQ+ Community with a New Pride Collection

31 May 2019

The Italian denimwear brand presents its first capsule collection in celebration of the queer community. The line includes undergarments that promote free and equal love. Available May 29th, the collection is here just in time for Pride season.

Simultaneously simple and visually striking, the collection from Diesel is emblazoned with the celebrated and emblematic rainbow flag that can found on each piece in the form of bands, straps, and writing. “Diesel Pride” replaces the brand’s famous logo “Diesel Denim Division” in festive multi-colored lettering.

The unizex Pride capsule is composed of more than a dozen pieces, including underwear (sports bras, Brazilian briefs, boxers, and jockstraps), and ready-to-wear offerings (t-shirts, shorts, sweatshirts, and tanks). The Pride rainbow continues across swim trunks, a visor, baseball hats, and a beach towel, all available in different colors. Favoring cotton, this collection is made to live a colorful Pride as much as it is to lounge at home.

In partnership with the Only The Brave (OTB) foundation, Diesel is donating to The Stonewall In Gives Back Initiative (SIGBI), a non-profit that supports social initiatives in the LGBTQ+ community by promoting tolerance and equality. Diesel and OTB are proud and honored to join SIGBI to commemorate and celebrate the 50th anniversary of the Stonewall riots.

The Pride collection can be found in stores and online at diesel.com.