DIAMONY (Lebanon)

03 November 2023

With three stores in the Beirut area located in the prestigious ABC department stores and a very wide international offer, Diamony is a go-to destination in Lebanon for underwear and beachwear.

Founded in 1979 as a wholesaler with a rich sleepwear, lingerie and swimwear portfolio from all corners of the world, Diamony opened its first retail store in 1992. Today it counts three multibrand retail outlets on the coast: two in the capital (in the upper class Achrafiyeh area and in the upscale shopping and residential Rue Verdun) and one a few kilometers away in the tourist and commercial hub of Dbayeh. Located in key locations inside one of the country's most important department. stores, the Diamony boutiques are located next door to major international brands in fashion and lifestyle, standing out for their high-end design and diverse offer of premium European and North American lingerie and beachwear brands, presented in a setting of pure elegance. The ambience is modern and well lit, a play on optic white with nuances of lilac. The furnishing is elegant, the glass shelves, niches and display cases all sleekly designed. The stores also include a men's area comprising a selection of underwear, socks and accessories. Diamony appeals to an international clientele and organizes events and shows on the beach or in the most renowned skiing locations.

• We love the ingenious use of lighting, with spotlights strategically positioned in the front window and inside the store creating chromatic effects on the total while interior.

AMONG THE BRANDS CARRIED

Lingerie sets, nightwear, loungewearCarole Hochman, Natori, Josie Natori, Jonquil, In Bloom, Vanity Fair, Bestform, Lou Cherry Beach, Louis Féraud, Verdissima, Sièlei, Valery, Valery Prestige, Lohe, Cupid, Naomi & Nicole, Paladini, Furstenberg, Lormar, Taubert, Twin-Set, Portraits Milan

Hosiery Oroblù, Pierre Mantoux
Swim, beach & resortwear Pin-Up Stars, Miss Bikini, Nicole Olivier, Dive D'Estate, Madis, Oroblù Acqua, Vacanze Italianc, Iconique, Miradonna, Miraclesuit, Imec, Pierre Mantoux, Zeybra Piliq, Roidal, Tessy

Designer brands Roberto Cavalli, Dsquared2, Missoni, Moschino, Ermenegildo Zegna, Karl Lagarfeld, Giorgio Armani, Iceberg Private brands Body Next, Skindies, Room 24, Le Connaisseur, Moon River.

Sales surface : 2900 sq ft; Dbayeh 2260 sq ft; Achrafiyeh 936 sq ft.

Number of stores 3 (Beirut, Dbayeh)

Online store: diamondy.com