Club Zorzi 1950 (Italia)

Founded in 1950 by Pietro and Ida Zorzi, their eponymous store started out selling knitwear, shirts, legwear and notions in the heart of Chiavari on Italy's Ligurian coast. Over the years, the store shifted its focus to ready-to-wear and accessories. In 2007, management was passed down to Davide and Adele Genovese, the third generation to run the familyowned boutique. Club Zorzi 1950 is synonymous with French luxury and contemporary fashion. Since 2018, a refined, must-have selection of couture, lifestyle lingerie has been housed in its own stylish, standout boutique on the city's main shopping street.
❤ We love this trendy concept store, with its metropolitan, glamorous, luxury street style. While the storefront carries on the tradition of the Pietro Zorzi flagship, once inside, a Club Zorzi 1950 neon sign makes customers feel like they are walking into an exclusive club. This cool, minimalist space, with its vaulted ceilings and painted-black slate columns, houses a veritable gallery of modern fashion. Styles hung on hangers create looks that mix lingerie, streetwear and athleisure: sweatshirts and T-shirts with leggings, a bra and a slip; printed pajama sets with cashmere sweaters, robes, and negligées, which can be worn out-and-about in everyday life; embroidered masks and slippers; and trendy, bejeweled socks, bags and shoes. Knickers and bras are displayed like precious jewels in the windows of this former goldsmiths, while its old vault serves as a niche for a spectacular wall collage — Club Zorzi's most distinct feature. This giant photomontage was envisioned, cut and assembled by Adele and her staff, Chiara and Elena. It mixes iconic images from the worlds of lingerie advertising, fashion and cinema, with customer photos and personal snapshots from the Zorzi family's history, creating a super-cool, slightly underground, totally impressive aesthetic.

Sales area: 3477 SQ. FT.
AMONG THE BRANDS SOLD
Lingerie Love Stories, TCN night & loungewear Love Stories, Pietro Zorzi knitwear Forte Forte, Isabel Marant legwear Bellerose, Soeur swim, beach & resortwear TCN, Forte Forte, Isabel Marant, Soeur Pàp Adidas, Helmut Lang, Pietro Zorzi jewelry Tataborello, Alcozer, Radà, Isabel Marant, Forte Forte bags Jerome Dreyfuss, Forte Forte, Isabel Marant  shoes Isabel Marant, slippers di Gia Couture e Paola Arcano, ballerine fatte a mano per Pietro Zorzi