Cló Sanremo (Italy)

11 October 2023

Beach couture in summer, luxury knitwear in winter: in the city of flowers and music, a few meters from the famous Ariston Theatre, an all-fashion concept store... 365 days a year!

Opened in 2004 by Clorinda Cerrito, thanks to a practised test run over the two seasons, the Cló - Cachemire & Mare concept capitalizes on a year-round fashion presence in the Sanremo area. Between 2014 and 2015 the boutique, now led by the founder and her daughter, Francesca Piancone, the store had moved locations in the main pedestrian street; a stone's throw from the Ariston: a 40 m2 space inside the historic Borea building D'olmo (17th-18th century), one of the most important baroque buildings in western Liguria. Benefiting from the lively tourist flows of the Riviera di Ponente, thanks to its geographical proximity, the boutique appeals to a largely French clientele, but also from Lombardy and Piedmont, and enthusiastically intercepts the local public from the surrounding areas.

From September to March the offer focuses on women's knitwear, mostly in cashmere, scarves, hats, foulards and bags; from mid-December to the end of September the focus is on beachwear collections and beachwear accessories, with an anthology of trendsetter brands selected on quality, design and Made in Italy criteria. The vast assortment of styles, models and fits is designed to satisfy every age and taste. At the exhibition level, set up with equipped walls and panels with the season's leading prints, the single-brand corners accentuate the visibility of the top brands, also present in the store with the entire collection. Via Instagram the property also carries out social selling activities, with shipments throughout Italy and Europe.

We love ... the fashion layout of the store, punctuated by designer chandeliers and played on light tones, which in summer enhance the chromatic explosion of beachwear.

Among the brands offered

Swim, beach & resortwear Bluete, Blugirl, Fisico, Iu Rita Mennoia, Laetitia Beachwear, Lovissima, Miss Bikini, Pin-Up Stars, Poisson D'Amour Knitwear La Fabbrica della Lana, Cló Cachemire La Carrie Bags Amarene Footwear, Espadrilles Foulard Innbamboo Perfumes Water from Elba Kknekki hair ties

Sales surface area 40 m2

Number of sales points 1 (Sanremo)

E-shop https://www.instagram.com/closanremo/