The Best ofIntima & Swim Edit
Christina Hammer
23 January 2018
Tough, Sexy, Feminine: Intimoda Catches Up with Anita Active’s Global Brand Ambassador
Christina “Lady” Hammer, Queen of the Midweight, is undefeated, five time world champion who is the current WBO and WBC Middleweight World Champion. After joining an amateur boxing club at the age of 14, at 16 she was already a junior champion and a professional boxer by the time she was 18 years old. She is the youngest all-time WBO world champion, was awarded WBF Female Fighter of the year in 2011/2013, WBO Female Fighter of the Year 2013 and the only female boxer in Europe who was awarded a WBO Diamond Ring for exceptional performance. Not only an exceptional fighter, Lady Hammer has been the Anita Active Global Brand Ambassador since the summer of 2015 and was the first member of the Anita Movement130 campaign, which commemorated the brands 130th anniversary, in the US. As icon’s go, Christina, complete with her very own branded (with “Christina Lady Hammer –World Boxing Champion”) Mercedes, is as cool as they get. She joins us for an exclusive interview.
Lady Hammer, you are a world-class athlete, the epitome of a strong and sexy woman. How do you feel that attitudes towards femininity, and by extension, lingerie are changing?
Attitudes towards femininity are changing for the positive. People are realizing that women can be both feminine and strong! When I'm in the ring I don't wear make-up. I stay focused and train to be the best boxer. I feel great as an athlete yet there are two sides to me. When I step into the ring I feel like a champion and a “beast”. I want to dominate my opponent. Outside of professional boxing I'm a young woman who loves fashion, makeup, shoes and enjoys wearing sexy lingerie. I am comfortable being both strong and sexy.
You are an undefeated champion and always compete in an Anita sports bra, what makes a great sports bra in your opinion? Is it different than what you look for in your other lingerie?
A great sports bra for me must have the perfect fit and proper functionality. It also needs to give support while being super comfortable, and stylish is always a plus. It’s hard to find a sports bra that has all these qualities that is why Anita Active has the best sports bras for me! Boxing is a tough sport and the Sports Bras from Anita support and protect me during training and my fights. I don’t need extra protection and they give me additional power so I can focus on victory. It's important for me that my daily bras also fit me perfectly, and are comfortable and fashionable.
Does lingerie, therefore, hold an important place for you both professionally and personally?
Yes, Lingerie is a big part of my life. Whether it is a sports bra or a sexy lace bra it allows me to express my confidence and strength, inside and outside of the ring.
Do you have a lucky pair of pants for important fights?
No, for every fight I wear a new pair that I have never worn during training.
For you, what is lingerie?
For me, lingerie are bras and panties that make me feel more feminine and sexy as a woman, this adds to my self-confidence!
Describe your style in three words.
Sporty, sexy, stylish.
When you aren’t training, what styles and colors do you prefer? And what do you avoid at all costs?
I like a lot of couture fashion brands, I especially love shoes. I have more than 150 pair of shoes including Philipp Plein, Zanotti and Louboutin. My personal style is a mix of sexy and comfortable. A perfect outfit for me would be platform sneakers, skinny jeans, a leatherjacket and a trendy hat to finish off the look.
Do you remember the first time you bought a bra?
No, I really don't. I just remember that since I was very tall and athletic as a teenager I would mainly wear sports bras.
Have you ever had a lingerie disaster?
I wouldn’t exactly call it a disaster, but it is interesting that when I prepare for a fight I lose a lot of weight from training and diet, I end up needing a smaller cup size. Thankfully right after any fight I gain the cup size back!
When you go bra shopping, what works best brick and mortar store or online?
I like the experience of retail stores better because I can try the bras on right then and there. It’s important to know if the bra fits and is comfortable. However, if there is a brand or style I like a lot and I know how it fits me, I might order them online.
What are your thoughts on the athleisure trend?
I think it is cool that activewear is becoming more fashionable. This lets me blend the two parts of my personality and lifestyle. I like that I can mix some of my gym cloths with my everyday wardrobe to create a unique personal style. I also think it is great how boxing has become a popular sport for women to get in shape. Especially since being in shape makes you feel more powerful in your life.
And finally, can we be so bold to ask you what you’re wearing today?
Of course! Today I am wearing my sexy black Louisa bra from Anita’s fashion forward Rosa Faia Brand.
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