Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

The Best ofIntima & Swim Edit

Fashion

Cheek by Lisca Becomes Lisca Cheek

05 March 2019

The Slovenian brand is embracing a new brand image alongside a new logo as, starting in F/W 2019-20, it will become Lisca Cheek.


With this rebranding, the collection remains true to its fun, colorful and fashionable DNA, but with an added emphasis on a contemporary-chic aesthetic. Additionally, the active spirit of the collection is enhanced with Lisca Cheek Energy, a line of sports lingerie that combines style and performance. Made of microfiber for excellent fit and optimal breathability, the pieces – designed in sections to provide solid support while in motion – are characterized by contrasting maxi-elastic bands for a decidedly sporty glam effect.

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