Chaloné, Singapore

“The enigmatic group of three owners complement each other’s strengths, and, living by their passion and dynamism, they embraced a new era of revolution in Chaloné.” Driven by sheer determination to redefine and reshape women’s mindsets when it came to lingerie, the trio made of Vera Tay, Gary Lee, Justine Ng sacrificed their financial security and took the plunge - taking a risk of becoming entrepreneurs. They have not looked back since.

Armed with a passion for style, a profound understanding of the female body, and a trend-setting attitude that allows them to deliver innovative designs and products, the team behind Chaloné possesses the ability to create a fusion of romance and sensuality with sumptuous taste and salient styles. Enhanced with excellent product knowledge and precise fitting advice, the overarching idea of the boutique is to create an unforgettable experience that imbues a sense of pure indulgence, privacy, and intimacy. After more than 20 years in business, with its 4 luxurious locations, Chaloné is now well established as one of Singapore’s top destinations for professional bra fitting. What makes this location stand out from many others is that their fitters never use a measuring tape to determine a client’s size; after all, a tape measure cannot take into consideration the variety found in different body shapes.

Instead, consultants are trained to assess each individual customer using their product knowledge and fitting expertise - fruit of a unique Chaloné training and on-the-job experience. The whole experience is built around putting every woman at her ease and - with a professional, complimentary fitting undertaken by a highly trained lingerie stylist who fits by sight - letting her experience the sheer confidence that only a correctly fitting bra can bring. Thanks to this individual service and the atmosphere of contemporary style and intimacy, this sensuous sanctuary offers a unique experience which is highly appreciated by both local clients and numerous tourists.

❤ We love this revealing world of femininity, romantic elegance, and sensual seduction. Alluring laces and luxurious fabrics tempt visitors’ minds on a trip into the deepest depths of their imagination as soon as they step foot in Chaloné boutique.