Beach and Beyond (South Africa)

21 November 2023

WITH TWO SHOPS IN UMHLANGA AND ONE IN BELLITO, BEACH & BEYOND OFFERS AN AUTHENTIC IMMERSION IN A COLORFUL AND SOPHISTICATED UNIVERSE, WHERE SWIMSUITS, BEACHWEAR AND ACCESSORIES INVITE YOU TO ESCAPE...

What more suitable name for a mini-chain of three stores that have the scent of the hot sand of South Africa? ... After leaving her London boutique in Chelsea, Jenny Smart decided to return to South Africa to launch her concept: Beach and Beyond. Faced with the clear lack of good swimwear shops in the country, the entrepreneur took the plunge, opening her first store di lei in 2009, to which the other two were later added.

Strongly characterized by the choice of beach-themed furnishings – with palm trees, white wooden floors, coral and sand – these spaces make you want to go on holiday, while highlighting the selection of exclusive and lively brands chosen by Jenny, in addition to the Beach and Beyond branded swimwear and beachwear line. The warm colors of the lights create a beach atmosphere, with spacious, softly lit testing booths equipped with beautiful mirrors. To complete the escape experience, an unmistakable fragrance, created specifically for these stores, permeates the spaces, imperceptibly accompanying the shopping, and is also on sale in the form of candles, diffusers and sprays.

We love... the originality of the white road signs in the shop window, which indicate the most beautiful seaside destinations in the world.
Among the brands offered

Swim/Beachwear Melissa Odabash, PQ, Agua Bendita, Agua Clara Resortwear Melissa Odabash, PQ, Agua Bendita, Pitusa, La Moda, Shahida Paridis
Sales area 44 m2 and 60 m2 (Umhlanga); 42 m2 (Ballito)
Number of stores 3 (2 in Umhlanga, 1 in Ballito)
E-shop www.beachandbeyond.co.za