ALTER EGO, THE 2024 FRENCH LINGERIE SHOW AT THE CIRQUE D’HIVER

The ten most prestigious French Lingerie brands - ANTIGEL, AUBADE, CHANTELLE, CHANTELLE X, EMPREINTE, LISE CHARMEL, LOU, LOUISA BRACQ, MAISON LEJABY and SIMONE PERELE - came together to present their Winter 24/25 collections in an exceptional fashion show. By paying tribute to the expertise and creativity of French lingerie, known throughout the world, they expressed themselves with a single voice in an ultra-contemporary show.

This urban show that looked towards the future emphasized the values of French Lingerie and kicked off the Olympic year in Paris.

Promincor - Lingerie Française welcomed nearly 750 professionals from around the world (buyers, journalists, influencers and celebrities) to this legendary Parisian performance space for a unique evening. The large audience praised the energy and strength of a show that captured our current era, as well as the quality and originality of the cocktail reception.

French lingerie is a true snapshot of our era, marking the various changes and emancipations of women over the centuries. It reveals the relationship between the self and intimacy, plus the relationship to others through seduction.

“Alter Ego - My other self” was a show conceived by Agence Moderne and Kanon Zazoua, along with its two choreographers Shyna Made & Bouside Ait Atmane.

Pushing one’s limits beyond what one imagines to be attainable and achievable... discovering one’s self, connecting with one’s other selves, reconciling with one’s alter egos... is what this 45-minute dance show proposed.

Alter Ego is also a tribute to sports, the Olympic Games, athletes and ultimately to all women and to humanity, not only at its most fragile, but also at its strongest, in terms of courage and self-confidence. In the show's choreography, breakdance movements were integrated with other dance styles in a nod to this year's Paris Olympics that will include Breakdancing as a new sport alongside surfing, skateboarding and climbing.

To watch or re-watch this ode to freedom, diversity and self-confidence: click here.

The ALTER EGO show brought together the heritage, know-how, creativity and innovation of these ten iconic brands with their time-honored traditions.

SELF-CONFIDENCE
Lingerie is the ultimate accessory for boosting self-esteem. Now, Women are independant and buy lingerie to please themselves.
Women shift easily between roles accor-ding to the moment, their desires, and needs, considering that the best definition of seduction is being oneself.

THE PERFECT FIT
The perfect fit meets the needs of all women: every body type, all ages and for every occasion.

SUSTAINABLE ENGAGEMENT
Promincor - Lingerie Française works to create an industry that respects all women, their freedom to be, to create their own look and to think and act as they want. The Association is supporting sustainability by being eco-friendly through its ethical values, CSR strategies, bio-sourced materials, circular economy, long term quality and social commitments. Finally, Lingerie Française champions quality with long-lasting products and social awareness by supporting causes for the common good.

FRENCH DESIGN EXCELLENCE
Rigour and precision are the funda-mental concepts of french lingerie. The atelier’s expertise consists on designing and adjusting with precision the 20 to 30 pieces that create a bra.
There are an astounding number of tiny pieces: support materials, tulle, lace and ribbons. All these elements give second-skin garments an incredible range of diversity in feel, weight and elasticity; product development requires a long and meticulous work from brands. Perfect finishing, quality testing, the permanent research for the most comfortable materials and the technical demands needed by every woman - from A to H cups - are proof of a rare know-how.


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