Agent Provocateur Reveals its F/W 2019-20 Campaign

Creative Director: Sarah Shotton / Director: Charlotte Wales / Styling: Ursina Gysi / Choreography: Danielle Polanco

"Agent Provocateur's Autumn Winter 19 campaign is inspired by the new hedonism: the feeling that comes with looking after yourself, pushing your body to its limits and an unapologetic expression of kinky, sexiness and fun. We wanted the campaign to highlight the sisterhood coming together, exploring how dancing can make you feel alive and how wearing Agent Provocateur can transform you," explains Creative Director Sarah Shotton.
The F/W 2019-2020 campaign encourages women to be whoever they want to be with underwear that crushes all inhibitions and expectations, with pieces that push the limits of construction through sculpture and corsetry that scults and highlights the body.  


Shot by the same all-female team at the helm of Agent Provocateur's last three iconic campaigns - Charlotte Wales, Danielle Polanco and Ursina Gysi. The team workedwith a troop of 25 women including ballerina Kylie Gonightly, twins Deuce la Dolce, and spiral artist Madame Spirale to bring the collection to life. The addictive tune at the center of the narrative is Deep Inside, by Harddrive. The lyrics ask, "How does it feel to be a woman?" The answer? "Amazing".