Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

The Best ofIntima & Swim Edit

CADT PRESENTS TIME, THE SS 2025 COLLECTION.


OUR NEXT COLLECTION FOR SUMMER 2025 IS BASED ON TIME. (TIME AS A CONCEPT, ALSO AS A MOMENT, A TIME, A SEASON, A TIMETABLE). HUMAN BEINGS HAVE THE NEED AND DESIRE TO CONTROL TIME BECAUSE WE KNOW THAT TIME IS FINITE AND UNPREDICTABLE.

ON THE ONE HAND, WE HAVE THE NEED TO KEEP TIMETABLES, TO PLAN, TO SET GOALS TO ACHIEVE OBJECTIVES ETC... THIS ALSO LEADS US TO THE NEED TO STOP TIME, REFLECT AND REACT TO DO THINGS BETTER, WITH COHERENCE AND RESPECT FOR THE EARTH. THE NEED TO ADAPT TO THE EVOLUTION OF OUR SOCIETY, TO CHANGE CONVENTIONALISMS IN ORDER TO ADAPT TO NEW REALITIES THAT EMERGE WITH THE PASSING OF TIME. THESE ARE TIMES OF ADAPTATION, ACCEPTANCE OF DIFFERENCES, OF DIVERSITY.



ON THE OTHER HAND, WE HAVE THE DESIRE FOR ETERNAL YOUTH. DESIRE FOR MOMENTS OF HAVING FUN, OF ENJOYING ONESELF, MOMENTS OF TAKING CARE OF ONESELF, MOMENTS OF ESCAPE. DESIRE TO CREATE A PARALLEL TIME, EVEN IF IT IS IMAGINARY, THAT MAKES US LIVE IN A VIRTUAL WORLD THAT BRINGS US MOMENTARY SATISFACTION.

FOR ALL THESE REASONS WE HAVE CHOSEN TIME AS THE MAIN THEME OF OUR COLLECTION.

WE HAVE DIVIDED THE COLLECTION INTO FOUR TRENDS, MOMENTS, SPECIAL AND NECESSARY IN OUR LIVES.

-CELEBRATION MOMENT: IT IS THE TIME TO CELEBRATE, TO EXPRESS OUR POSITIVE ENERGY, TO SHOW OFF OUR BEAUTY. IN THIS TREND WE HAVE DEVELOPED FESTIVE, LUXURIOUS, EXUBERANT DESIGNS BECAUSE ANY DAY IS A REASON TO CELEBRATE. THE COLOUR PALETTE IS BRIGHT, BUT ALSO INCLUDES SOFT, FEMININE TONES. NATURALLY WITHOUT FORGETTING BLACK AND WHITE.

-CHILL MOMENT: REFERS TO THE NECESSARY MOMENT OF RELAXATION. IT IS BASED ON THE SENSATIONS THAT THE CONNECTION WITH NATURE TRANSMITS TO US. THE CONTACT WITH THE SAND ON THE BEACH, THE CRASHING OF THE SEA WAVES, THE TEXTURES OF TREES AND PLANTS, THE COMFORT OF NATURAL MATERIALS SUCH AS COTTON. ALL PRESENTED IN A RANGE OF CALM BUT CHEERFUL COLOURS.

-EXPLORATION MOMENT: A DESIRE FOR ADVENTURE, TO EXPLORE, TO DELVE INTO WHAT FASCINATES US, NATURE. THE MOVEMENT OF LEAVES, THE FRAGILITY OF PETALS, THE BEAUTY OF NATURE'S EXPRESSION IN ALL ITS PHASES FROM ITS ORIGINS. THE RANGE OF COLOURS INCLUDES MAGICAL GREENS WITH LUMINOUS TOUCHES OF FLOWERS.

-PLAYGROUND MOMENT: THIS IS THE TIME TO HAVE FUN, TO DRESS UP, TO TRY OUT, TO ESCAPE INTO SURPRISING ARTISTIC AND VIRTUAL WORLDS. THIS MOMENT LEADS US TO CREATE DRAWINGS OF UNEXPECTED COMBINATIONS, AESTHETICALLY SHOCKING AND CHEEKY. THE RANGE OF COLOURS IS VIBRANT AND DARING.

CONTACTS:

CADT
INTERNATIONAL SALES DEPARTMENT
SALES@CADT.COM
PHONE: +34.935.891.567

WWW.CADT.COM

Copyright 2024. All right reserved - Terms

Privacy Policy - Cookie Policy