Girlfriends...the Bra Specialists is under new ownership! Since November 2023, this store has undergone a stunning transformation — remodeled, rebranded, and revitalized with a fresh new business model.

Circadian Intimates was founded with one mission: to empower women through expert bra fitting and a shame-free space to embrace their natural shape. 

Since opening in 2007, Liz Steinfeld Lingerie has become a trusted boutique for luxury lingerie serving Marblehead and the North Shore. 

With extensive experience gained at an international consulting firm, where she focused on strategy and retail transformation, and then at Livy, where she held the position of Chief Operating Officer, Brenda has joined the Swiss group, where she is also a member of the Executive Committee.

Entering its 22nd year, Allure intimate Apparel now counts 6 upscale stores, two in each of the Milwaukee, Minneapolis and Dallas area communities. All of them are considered “one of a kind” but they definitely share what sets Allure apart: excellence under every aspect, truly impeccable bra fitting, and a range of product making it impossible to leave empty handed. 

Owned by Laura Henny, this vibrant boho-chic boutique has been making its mark in the heart of East Williamsburg for years.