It was in 1993 that architecture and design student Christopher St. James first opened his boutique in downtown San Diego. Three years later, he made the decision to relocate to Beverley Hills, a new, high profile location

In 2007, Treviso’s Del Bo – the historic boutique opened in 1896 and specializing in lingerie and beachwear since 1997 – gave way to Marè: beachwear year-round, offered in an exclusive environment.

New location, new retail concept: Saint Tropez is located in Brescia, in the landlocked Italian region of Lombardy, far from the sunny beaches of its namesake. It has recently undergone a makeover to help it better respond to the needs of its clients.

Owner Holly Boardman, a former film set designer, grew up surrounded by art, which naturally became one of her deepest passions. In July of 2017, she decided to combine two of her great loves when she opened Musée Lingerie in the heart of Lower Manhattan.

Since opening its doors in New York’s famous Chelsea district in the summer of 2008, Susanne Alvarado’s Sugar Cookies has been consistently providing its customers with a cheery welcome to an elegant shopping experience.

Since 1994, Laurence Bonnet has stood adeptly at the helm of the charming Nuit Blanche, a lingerie and swimwear boutique in the city center of Neuchâtel.

With two beachwear boutiques on the Riviera del Conero, Ornella Massaccesi provides a 360-degree service and a product offering of seaside fashion. For summer 2018, the Marcelli flagship store is getting a makeover.

After six years of conducting ever-burgeoning sales exclusively online, the lingerie e-boutique retailer opened its first brick-and-mortar shop in Staten Island in June.