Sonja Balodis will assume her role on March 3, 2025, bringing over 30 years of leadership experience in the fashion and apparel industry.

The brand redefines timeless elegance with its new laces in a Broderie Anglaise optic, bringing a modern twist to traditional design.

To elevate its ready-to-wear collection, Aubade introduces a brand new bodysuit that brings a touch of elegance and sophistication to next fall-winter's silhouettes.

With its sleek design, this one-of-a-kind store has chosen to specialize in sports bras. In a zen minimalist atmosphere, customers can test their bras through in-house physical activity.

The Best of Intima brings you its annual North American survey based on interviews to 200 specialty stores nominated for the Best of Intima Awards throughout the years revealing how their boutique performed in the 12 months behind us and what’s in store as they look ahead.

The company has launched laces made from graphene fibers (derived from graphite and consisting of a monoatomic layer of carbon atoms in a hexagonal structure…

She defines herself as a "Couturier / Artist", two terms often presented as being opposites, the former implying a commercial dimension, the latter being more self-sufficient as an end in itself. 

A remodeling aimed at better showcasing the boutique's offering to the community through the display of more products but also by hosting events with the potential for exclusive runway shows.